Overview

Red Stripe is the signature beer of Jamaica, West Indies and was in need of a creative boost for the holiday season to lift sales and brand perception. This included revitalized factory branding, advertising, digital products for marketing and overall communication for tv, web and social media.
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Role
Creative Direction. Concept Development. Branding. Design.
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Project
Holiday Marketing and Communication
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Client
Red Stripe Beer, Kingston, Jamaica
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Agency
Prism Communications
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Objective
The first objective was to create icon silhouettes to represent core products and brand extensions of the Red Stripe Family. These silhouettes function as instantly recognizable shapes, proportions and color to feature in advertising, store merchandising, custom mobile applications as well as in small film segments for tv, web and social media. Using these elements we gave the Red Stripe factory in Kingston a makeover to reflect the iconic silhouettes, integrating elements with the current campaign. The iconic bottles have since become integral branding elements at point of purchase and in environmental marketing in Kingston as well as all over the island. We also moved to the digital space and created an app that alerted consumers to events and marketing efforts taking place on the island in addition to opportunities to win merchandise. Here you can see how the iconic bottle silhouettes were featured in advertising, factory environmental graphics as well as point of purchase signage that was distributed island wide.
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