Overview

Hyundai’s goal with this car was to announce their brand as purveyors of authentic and relevant luxury personified by their all new flagship sedan the Genesis. The Genesis Lifestyle Mobile Site brought the announcement of Hyundai’s new flagship sedan to handheld users in North America.

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Role
Creative Director
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Project
Hyundai Genesis Lifestyle Mobile Site
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Client
Hyundai North America
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Agency
JumpTap (One by AOL)
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Objective
To create a site optimized for mobile users that presents the Genesis as an upscale luxury sedan and highlights 3 distinct features of the Genesis development program: Performance, Luxury and Engineering. Each feature provides access to photo and video galleries as well as product specifications in addition to dealer location functionality.

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