Overview

VIBE Magazine | Cover | Feature | Eminem & YelaWolf editorial demonstrates integrated connectivity between print, web and mobile platforms. By utilizing Quick Response (QR) Codes throughout the issue and marketing, the data collected provided user metrics as well as insightful analytics in addition to mobile added value for our readers.
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Role
Creative Director
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Project
Editorial Feature
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Client
Vibe Magazine
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Objective
As local hero and ambassador for Detroit the objective was to shoot Eminem and his mighty co-sign Yelawolf in the historic and abandoned Packard automotive factory of his hometown. I worked with graffiti artists to create the vibrant and metallic murals to serve as backdrops for our page design and layouts to champion the American Dream as well as to celebrate street art and hip-hop culture.
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