Overview

A Muscle & Fitness Magazine branded content, custom interactive, fitness app for men and women. This program addresses functional fitness, mobility, cardio, nutrition and has supplement suggestions.  As far as six week programs go, it is easy to follow, and demanding enough to produce quantifiable results.
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Role
Creative Director
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Project
M&F Starter’s Guide Custom Fitness App
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Client
America Media Inc.
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Objective
Collaborate with editorial and sales teams to create a branded content, fitness app that would feature daily workout routines with a unique user interface which allows you to see the exercise movements through image slide downs or by  video demonstration from start to finish. Also included are nutritional and supplement suggestions to get the most out of work outs. I managed the design and development process from concept to fruition.
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