Overview

When in areas as remote and beautiful as Virgin, Utah it can sometimes be difficult to get a reliable phone signal. So T-Mobile set out to use it’s 5G platform to changed the game for athletes and fans alike at Red Bull Rampage. This was accomplished by using drones to give first person up close views of the action while even delivering fresh cans of Red Bull to Rampage athletes responsible for creating the courses they would ride down.

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Role
Executive Creative Director
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Project
T-Mobile x Red Bull Rampage
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Client
T-Mobile
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Agency
160over90
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Objective
To amplify T-Mobile’s new partnership with Red Bull Rampage, a free ride mountain bike competition near Zion National Park. Our team conceptualized and activated a complete mountain bike experience to support fans and athletes including a Bike Repair Shop, S’mores Airstream, Solar Charging Units, Drone Delivery Boxes and VIP Mesa custom seating. Additional programming around the main event included a VIP After Party and action movie premiere magenta carpet experience for Ben Ferguson’s Fleeting Time at OC Tanner Amphitheater.