Overview

As Uptown Media Group’s Creative Director, I provided direction for the brand’s visual identity and brand extensions which included Uptown Magazine, iPad app and website, Uptown Social website and Newsletter in addition to advertising, branded content, marketing and collateral assets and communication.
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Role
Group Creative Director
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Client
Uptown Media Group
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Objective
Oversee brand integrity throughout products and brand extensions. Develop concepts for overall creative in line with brand strategy and consumer insights for all channels and platforms. Establish guidelines for brand wide communication, advertising and marketing. Create, manage and published Uptown App to iPad through iTunes newsstand.
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