Overview

As Creative Director of the resurrected VIBE brand, I wanted to introduce a signature style characterized by geometric composition, gracefully punctuated by the fact that these arrangements would form celebrity initials for feature and cover story openers.
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Role
Creative Director
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Assignment
Vibe Feature Iconography
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Client
VIBE Magazine
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Objective
Create a visual language that allowed my team to construct celebrity monograms from their initials while exploring geometric form, positive and negative space to forge simple, powerful and direct typographic arrangements that would create unique results for celebrities like David Guetta, Nicki Minaj, Rita Ora and international DJ/Producer Diplo.