Overview

The P&G National relaunch of Scope mouthwash and introduction of newly released on the go, chewable Scope reFreshables afforded  us with the opportunity to create a personal space so fresh that it’s literally irresistible.

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Role
Group Creative Director
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Project
The Scope Zone Integrated Campaign
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Client
P&G/Scope
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Agency
Uniworld Group (UWG)
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Objective
To craft an unmistakably magnetic expanse for consumers that would differentiate Scope from other mouthwash brands. To do this we invited consumers to get ready for freshness like never before by swishing with Scope Mouthwash. The result? Be prepared to enter the irresistible Scope Zone. A freshness so undeniable and magnetic, everyone will want in. People will break through walls just to get close to amazingly fresh breath! And for irresistibly fresh breath anytime, anywhere, try new Scope reFreshables!