Overview

Built for America campaign highlights Ford’s unique position as the top assembler of vehicles in America and largest employer of U.S. hourly autoworkers; this piece comes on the heels of #FinishStrong, a public call to action by the company to support those affected by the COVID-19 pandemic.

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Role
Creative Direction
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Project
Built For America Campaign
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Client
Ford
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Agency
Uniworld Group (UWG)
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Objective

The goal for Ford’s Built for America broadcast spot was to underscore the company’s solid relationship with communities while urging unity in the face of change, specifically the Covid-19 pandemic. The creative focuses on the strength of the nation when people work together to build up, fix and create.
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