Overview

Narrated by award-winning actress Angela Bassett, Ford’s ad campaign, “Built Phenomenally,” shines a spotlight on the all-new Escape—the company’s best-selling SUV. The African American-focused campaign celebrates the defiance, transformation and versatility of black women as creators, marketers and performers who own their uniqueness and live phenomenally.
_________________________________

Role
Creative Direction
_________________________________

Project
Ford Escape: Built Phenomenally
_________________________________

Client
Ford
_________________________________

Agency
Uniworld Group (UWG)
_________________________________

Objective

One of the main goal’s of the Built Phenomenally campaign is to honestly represent African American females. Built Phenomenally goes behind the scenes to focus on powerful women of color all working to bring the Ford spot to life, including Kanyessa McMahon, director; Marci Rogers, stylist; Lola Okanlawon, makeup artist; and N’Jeri Nicholson, copywriter. Ford’s own Register as well as Dibrie Guerrero, multicultural marketing manager, are contributing their marketing expertise.
_________________________________