Overview

Narrated by award-winning actress Angela Bassett, Ford’s ad campaign, “Own It,” shines a spotlight on the all-new Escape—the company’s best-selling SUV. The African American-focused campaign celebrates the defiance, transformation and versatility of black women as creators, marketers and performers who own their uniqueness and live phenomenally.
_________________________________

Role
Creative Direction
_________________________________

Project
Ford Escape: Own It Campaign
_________________________________

Client
Ford
_________________________________

Agency
Uniworld Group (UWG)
_________________________________

Objective

As black women continue to grow and influence culture, the goal with the bright, bold spot, “Own It,” is to showcase these confident black women – each with her own unique style. The soundtrack for this celebration of black girl magic is “Bawdy” by Dillion Francis & TV Noise, with Big Freedia, bounce music queen of New Orleans. 
_________________________________