Overview

Harlem Lanes a new lounge bowling facility in Harlem afforded me the opportunity to redefine bowling communication and differentiate between the average bowling experience and lounge bowling. The project scope required managing the creative process for branding & identity, environmental graphics, copywriting, advertising, and web design.
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Role
Creative Director
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Client
Harlem Lanes
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Objective
Create the ethos and personality of a bowling facility in New York’s not only famous but dramatically changing landscape of Harlem and to communicate that Anything Else is Just Bowling. Develop concepts for overall creative in line with brand strategy and produce consistent communication across all relevant platforms.
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